Making the News: A Media Relations Manual for Non-Profit Organizations

"If you've been wondering why your group or issue isn't getting the media coverage you'd hoped for, this manual could provide a remedy. It's especially good on how the media work, on what we look for in stories and on how to create the genuine human interest that will catch a journalist's attention. If more groups, non-profit or not, followed its practical, no-nonsense advice, my job would be easier to do. - Terry McCleod