Recruiting and Engaging Baby Boomer Volunteers

Baby Boomers are different from other generations of volunteers. Boomers have different view of both retirement and volunteering than previous generations. To successfully engage Baby Boomers volunteers in Extension programs, several adjustments will be needed. Recasting retirement as a means of developing a new perspective on aging and civic engagement; providing unique experiences and an opportunity to volunteer with family and friends; scheduling volunteer activity to fit a busy lifestyle; developing marketing strategies that target Boomers; creating Boomer-friendly volunteer incentives; and offering episodic volunteer roles will all contribute to a larger volunteer Boomer corps in Extension programs.

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