The Next Industrial Revolution: William McDonough, Michael Braungart & the Birth of the Sustainable Economy

DVD, 2001, 55 min.
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With the world facing grim environmental consequences from human activity, Bill McDonough has identified an exciting path to a positive future. In his vision, humanity takes nature as our guide, reinventing technical enterprises to mimic natural processes.

This "next industrial revolution" is happening at Nike, the Ford Motor Company, Oberlin College, Herman Miller Furniture and Steelcase's DesignTex. Businesses are transforming themselves to work with nature and enhance profitability.

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